client. Chivas Regal & Manchester United - BLend is Sucess
brief. 360 campaign | Print | OOH | Digital | Social (IG / FB / Twitter / YouTube
role. creative lead
awards. UK Sponshorship Awards - First Time Sponsor  Winner

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Two iconic brands. One shared belief: blended is better. The brief was to bring that idea to life across a full 360 campaign — and make it mean something beyond just the sponsorship badge.
 

The creative platform was the blend itself — not as a product story but as a human one. Great Manchester United teams have always been built from players of different backgrounds, genders, and strengths. Great Scotch is built the same way. We put that on the wall — literally. Photographs of iconic United players, mixed across generations and genders, treated with the same graphic confidence as the Chivas visual world. The campaign ran across billboards, digital, Instagram, Facebook, Twitter, YouTube, and in-app — each format adapted to its context, all carrying the same conviction.
 

Won First Time Sponsor at the UK Sponsorship Awards. A campaign that gave the partnership genuine cultural credibility, not just logo placement.