client. Chivas Regal & Manchester United
role. creative lead designer
awards. First Time Sponsor  Winner at UK Sponshorship Awards

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The idea

A partnership built to connect a global brand with one of the world’s most culturally influential football clubs.

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The insight

Football fandom is driven by identity and ritual. It’s not just about watching the game—it’s about belonging to something bigger.

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The approach

The project focused on translating the partnership into experiences and content that felt relevant to fans, rather than simply leveraging brand visibility.

Creative outputs were designed to reflect the energy and emotion of football culture, connecting brand presence with real fan behaviour.
 

We developed the visual direction and campaign assets, ensuring alignment between brand identity and the cultural context of football.
 

The outcome

A cohesive creative platform that strengthened the connection between brand and audience through shared passion and identity.