client. David Phillips
brief. product catalogue
role. CD| art direction | creative designer
The Challenge
This catalogue with 200 pages was created to show David Phillips' newest product collection. The work involved shooting and retouching images to be used through all catalogue. It was necessary to think on a layout that could be fluid and dynamic while using a high number of lifestyle images and product information.
The Strategy
We've used images from the photoshoot to support the products technical information, and introduced in some pages light grey shapes where the products sit with respective product information. This shapes resembles the shape used on David Phillips logo and they were methodically used to make this catalogue more dynamic and easy to go through. We've also used different colours and a full spread image with headlines to differentiate sections and make it easier to read.
The new creative comprises posters, leaflets and sales aids, and was rolled out across all National Trust places in England, Wales and Northern Ireland.
