client. LEGO®
brief. LEGO Puerto Rico retail display 12ft, 8ft and 4 side
role. senior art director

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The Challenge

Design a retail fixture for Puerto Rico that authentically celebrates the island’s culture while driving in-store impact.

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The Idea

Celebrate the vibrant spirit of Puerto Rico through a lively LEGO® streetscape inspired by the island’s iconic architecture and culture.
 

Puerto Rico display

Inspired by Puerto Rico’s vibrant architecture, the display became a LEGO® streetscape alive with colour, rhythm, and pride. Minifigures interacted with cultural elements—the Puerto Rican flag, layered façades—transforming the fixture into a celebration of identity.
Windows reveal playful moments within, inviting discovery from every angle.
 

More than a display, it became a joyful expression of culture and community—a retail moment rooted in place.

The Impact
The vibrant LEGO® streetscape turned a standard retail footprint into a destination, increasing dwell time, driving traffic to the aisle, and elevating brand presence in-store.

More than visibility, it built connection.
More than a fixture, it became a statement.