client. Milkmoney Rebrand
brief. Brand identity | Strategy | Guidelines | Digital toolkit | Deck templates | 4 global offices
role. art director | design director
London. New York. Sydney. Singapore. One brand that needed to hold together across four cities and four very different creative cultures — while giving each office enough room to feel like its own.
The visual idea was the film reel, abstracted into an M with real character and personality. Simplified geometry, bold typography, bright colour — modern and fun, exactly what a production company's brand should feel like. Each city got its own colour: immediate differentiation, total coherence. A full brand world followed — stamps, patterns, deck templates, digital toolkits — built so any team anywhere could use it without losing the brand's energy.
Adopted globally across all four offices. Measurable increase in new client acquisition and improved retention among existing clients.
Milkmoney has offices in four different locations: London, New York, Sydney, and Singapore. As a way to give each location a unique character and personality, we have given each a specific colour.
All print and digital assets, a visual identity, PowerPoint templates, internal design document templates, and buttons for digital platforms were created for the Milkmoney redesign. In order to ensure brand consistency, we have also created patterns and stamps with the letter "M" for usage with other brand components, like photography and design papers.