client. National Trust
brief. integrated campaign National Trust Special Places
role. lead designer

 

The Challenge

The challenge was to engage and bring about closer connections between the National Trust and its members and to promote a interaction between both in order to raise money to help care of the National Trust special places

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The Strategy

The creative proposition demonstrates the interest that National Trust have in keeping their members engaged and making part of these campaign by encouraging them writing their ideas and feedback on the chalkboards.

 

In some of the chalkboards the members are able to share their highlights, in another cases the National Trust team can write on the chalk boards which events are currently on, or write about local products and how they can benefit everyone's health and how they can help to take care of National Trust lands so everyone can keep on enjoying the places.