client. Expedia
brief. Integrated campaign | OOH, Digital | Paid social |Interactive Hub |  TVC |  App

role. Creative | Experience Development

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Away match travel is one of football's most emotionally charged rituals. Expedia had the products to make it better. The brief was to position them as the brand that understood that better than anyone.
 

Play the City reframed a transactional booking journey as a cultural experience — the discovery, the exploration, the city around the ground. OOH, paid social, SEO/SEM, digital, an interactive Explore Hub with an 11-question football quiz and a UEFA Champions League Final ticket competition. One creative system. Every touchpoint drove to a single conversion moment.
 

Proof that CX thinking and brand storytelling aren't separate disciplines — when they work together, the whole journey performs.