client. timberland
brief. new digital campaign _ Instagram & Facebook
role. art direction / digital design
awards. CMA awards 2016 Best Social / shortlist

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The Challenge

The first job was to create an agile, social-first strategy that dovetailed with the global content strategy while addressing specifically seven European audiences and business objectives.

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The Strategy

Timberland wanted a strategy to launch their new range of Sensorflex footwear to a young, contemporary European audience.

Our core channel for this campaign was Instagram, however to encourage engagement and awareness we also shared hero content on Facebook and Twitter.

We wanted to create a campaign that would reflect the contemporary, fun side of the footwear whilst also referencing it’s authenticity as a quality product.

Deciding that the conventional models would not be the best choice to tell this story, we searched for young, creative and inspirational people that were starting out in their respective industries to be the face of our campaign.